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Litmus: How to Create & Add an Animated GIF to an Email
Litmus just published a new brilliant blog:
As an email marketer, you’re always trying to improve your campaigns through the use of copy, design, and images. But with so much competition for subscribers’ attention, you need to get creative about how to entice readers to click through and care about your message. Enter: Animated GIFs in email. Email marketers are increasingly turning to animated GIFs in email to provide extra visual interest in their messages and according to our 2023 State of Email Design Report, 58% of marketers said they’re using animated GIFs in their marketing emails and 43% said there was somewhat of an improvement in email performance when GIFs are used. So how can you get in on this action? In this blog post, we’ll cover: Table of Contents What an animated GIF is The benefits of animated GIFs Considerations when using animated GIFs How to add animated GIFs to your emails How to create
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