Litmus: How to build better Black Friday emails: Knock Black Friday & Cyber Monday out of the park

Litmus just published a interesting article:

Hear that sound? It’s millions of clicks from shoppers hitting that “add to cart” button this holiday season. Black Friday emails (and their Cyber Monday counterparts) campaigns are some of the most high-stakes emails you’ll design this year. If you want to hit your Q4 goals, this is the most important series of the year.  No pressure, right? You’re not just competing against other brands, but against your subscribers’ high expectations. Shoppers know about Black Friday and Cyber Monday. They plan for it and expect big deals. 2022 broke records with $9 billion in sales on Black Friday alone.  That’s intense. But you’ve got this, email geeks. We’ve been watching Black Friday and Cyber Monday (BF/CM for short) trends for years, so we know a thing or two about what will help you stand out in the inbox.  Here are a few tips to set your Black Friday emails apart

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