Top Deliverability’s Blog
Litmus: Get More From Your Data With Email Marketing Analytics
- March 17, 2022
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just posted a new engaging article:
Email marketing analytics provides an important layer of insight that helps you focus on what’s working in your email campaigns, where you can refine your approach, and ways to increase personalization. And with the help of Litmus Email Analytics, you can make informed decisions on the design, segmentation, and personalization needed to engage your audience and drive better results and more conversions. To help you understand strategic ways to use Litmus Email Analytics, we’ve outlined the data that should capture your attention and ways to get more out of your campaign insights. What to know about email engagement data Tapping into your email marketing analytics with engagement reports in Litmus Email Analytics gives you a better look at how your subscribers are interacting with your campaigns. To better leverage this information, we have broken down the read rates and how to utilize email data for each. Keep in mind, not…
More here: Get More From Your Data With Email Marketing Analytics
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The most comprehensive Email Deliverability and Marketing Glossary!
- Term: Email Marketing
- Term: Personalization
- Term: Email Analytics
- Term: Segmentation
- Term: Campaign
- Term: Engagement
- Term: Deliverability
- Term: Email Service Provider (ESP)
- Term: SpamAssassin
- Term: Simple Mail Transfer Protocol (SMTP)
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- Term: Extended Simple Mail Transfer Protocol (ESMTP)
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