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Litmus: Feature Fridays: How Mobiles.co.uk uses Litmus Personalize in preparation for Black Friday
- October 1, 2022
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just issued a interesting write-up:
https://www.litmus.com/wp-content/uploads/2022/09/Feature-Friday-0930-Mobiles-1-1.mp4 For this week’s edition of Feature Friday we’re talking all things Black Friday! This email from British smartphone retailer Mobiles.co.uk features personalized dynamic content automation by Litmus Personalize, powered by Kickdynamic. Personalization techniques include: Countdown timers Social proof Product Automation Countdown Timers By using a countdown timer in the header of the email, Mobiles.co.uk create a sense of urgency for the recipient. It emphasizes the limited time to order for promotional pricing, or in this case, free next-day delivery. Social proof Mobiles.co.uk utilize social proof capabilities in the form of click counters. Showing how many people have clicked on each product causes major FOMO (fear of missing out). The actions and recommendations of others are extremely powerful to drive trust—and action. Product Automation By using dynamically generated product listings, including an image and the price, Mobiles.co.uk, has streamlined its processes. This automation is helpful as inventory and pricing can
Continued here: Feature Fridays: How Mobiles.co.uk uses Litmus Personalize in preparation for Black Friday
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