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Litmus: Feature Fridays: How Endy Integrates Blog Posts Into Email
Litmus just shared another brilliant story:
https://www.litmus.com/wp-content/uploads/2022/09/FF-Endy-0916.mp4 For this week’s edition of Feature Friday, we are celebrating email personalization and how Endy, an e-commerce mattress and bedding company, uses it to connect with subscribers by integrating relevant blog posts into their emails. Endy recently sent an email campaign utilizing Litmus Personalize to integrate their latest blog posts to help increase email engagement with both potential and existing customers on the topics tailored to their preferences and onsite behavior. The blog entries give subscribers helpful information about their products and how they can help people sleep easier, such as: Help choosing bed frames When to switch from a crib to a bed Signs its time to change your pillows In these content focused emails, Endy dynamically features two or three blog posts from each category that pertains to them, while ensuring that the reader is always shown the latest blog entries. By utilizing a feed that
Continued here: Feature Fridays: How Endy Integrates Blog Posts Into Email
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