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Litmus: Feature Friday: How Kate Spade Uses Live Polls in Email
Litmus just shared a new engaging article:
https://www.litmus.com/wp-content/uploads/2022/09/Feature-Friday-Kate-Spade-0902.mp4 For our first edition of Feature Friday, we are celebrating email personalization and how Kate Spade is using it to better engage and connect with subscribers with live polls. Recently, Kate Spade sent an email to subscribers with a live poll that encourages subscribers to engage by choosing which type of jewelry they prefer. Here’s how it works: The email starts with a hero image showcasing Kate Spade jewelry with a great call to action button, directing subscribers to shop on their website. Kate Spade took it a step further and created a poll to showcase eight different jewelry options and asked subscribers which kind of jewelry they prefer. Why live polls in email work for Kate Spade The live polls are very on brand for Kate Spade: super colorful, and with a clear call to action with the vote button beneath each image. This makes it easy
Read more here: Feature Friday: How Kate Spade Uses Live Polls in Email
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