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Litmus: Email Testing and QA: Your Top Questions, Answered
- September 2, 2022
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just issued a interesting story:
Email testing and quality assurance (QA) is one of the most vital parts of your email workflow–but it can be one of the most challenging in terms of time and resources. In our August Litmus Talks webinar “Email Testing: Your Key Ingredient to Winning Campaigns,” Litmus email team members Carin Slater and Jaina Mistry recently chatted about all things email QA-testing with Ryan Franciscus, Director of Product at Acoustic. Read on for the key takeaways (and answers to many webinar attendee questions!), or watch the full webinar on-demand at your convenience here. What does email QA testing mean? The most basic definition of email QA testing includes making sure your email is going to show up in the inbox (and function) as you intend. That includes confirming that: Email templates and headers/footers are functioning Email copy and content is error-free Links in email copy, calls to action, images and buttons
Read more from the original source: Email Testing and QA: Your Top Questions, Answered
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