Top Deliverability’s Blog
Litmus: Email Client Market Share in October 2021: Updates and More
Litmus just issued another insightful blogpost:
Welcome back! It’s time for us to recap the previous month and see what shifts happened with email client market share. This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch. Read on to learn about the updates, how you can use email client market share, and what shifts we saw in October 2021. What changed with Litmus’ email client market share site? Over the years, Litmus has reported on email client market share to help marketers make better decisions when it comes to strategy and prioritization for design, coding, and overall email program focus—both on our email client market share site and this blog series, which looks at the data on a month-to-month basis. On September 20, 2021, Apple’s Mail Privacy Protection (MPP) went into effect,…
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