Litmus: Color Me Gmail: Solve for Gmail’s Image Proxy Changing the Colors of Your GIFs

Litmus just released a engaging article:

Recently, we’ve heard rumblings from email geeks asking “Why is my GIF showing up with different colors in Gmail?” As we haven’t seen this issue with our GIFs at Litmus, we were wondering why our GIFs seem to have escaped this quirk and how we could help other email geeks avoid it. So let’s dive in and share what we found. Why Gmail changes the colors of your GIFs What is happening to your GIFs (with examples) How to fix Gmail changing the colors of your GIF Why, Gmail, why?! Our first question was the obvious, “Why?” The simple answer is that Gmail has been having issues with images since they started caching images using a proxy server back in 2013. Though the color changing may not have been one of those issues, some of those issues have been addressed (like an issue with GIFs being compressed incorrectly when they…

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