Litmus: Avoid the Junk Folder with Spam Testing

Litmus just shared a insightful post:

Sometimes spam seems like the great unknown. There’s so much out there about spam—but it’s hard to narrow down what exactly is keeping your email from the inbox? That’s what we plan to break down for you today. What you’ll learn in this article: The difference between delivery and deliverability What spam filters look for How Litmus Spam Testing works 5 tips for improving deliverability What’s the difference between delivery and deliverability? These two words often get used interchangeably—but they don’t mean the same thing. Delivery tells you whether or not your emails were received by the servers of your subscribers’ inbox providers. An email counts as delivered if it did not bounce, regardless if it landed in the inbox or the junk folder. So your delivery rate is the percentage of the number of emails delivered divided by the number of emails sent. Deliverability refers to whether your message…

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