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Litmus: 9 Expert Tips to Improve Email Marketing Performance
- September 30, 2022
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just posted a engaging story:
Aiming to improve email marketing performance and see more results from your campaigns? You’ll see more payoff from every send, when you know exactly which levers to pull. In our September Litmus Talks webinar “Embrace the Email Performance Trifecta and See Major Results” we chatted with experts from Constant Contact, HubSpot, and Mailchimp to hone in on the elements that have the most impact when it comes to reaching the inbox, encouraging consistent engagement and interpreting if your emails are resonating. Read on for nine ways to improve your email performance, and catch all their insights on-demand with the full webinar 1. Don’t rely on open rates as your engagement metric Engagement is a key aspect of making it to the inbox. It signals that you are a legitimate sender subscribers want to hear from. But popular as they may be, open rates aren’t the email metric that accurately indicates
Read the original here: 9 Expert Tips to Improve Email Marketing Performance
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