Top Deliverability’s Blog
Litmus: 6 Ways to Privacy-Proof Your Email Program
- December 14, 2021
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just issued another insightful article:
Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law—General Data Protection Regulation (GDPR)—following in 2018. Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. and is likely to be a blueprint for other states to follow. 2021 was the year of Apple’s Mail Privacy Protection (MPP), and looming on the horizon is the death of third-party cookies from Google in 2023. With the rise of privacy measures, it’s important to not only stay informed but also to plan for the long-term health of your email program. While the upcoming changes are uncertain, something you can count on is that privacy measures will continue to increase—and it’s best to be prepared. Our recommendation? If you aren’t doing it now, you should…
Read more: 6 Ways to Privacy-Proof Your Email Program
Email Service Providers Handbook
The most comprehensive “Handbook of Email Service Providers“!
All SpamAssassin rules in one place, EXPLAINED!
& REPLY CODES
All SMTP/ESMTP commands and reply codes in one place, EXPLAINED!
Free DNS Tool
Check the DNS records of your domain with our free DNS tool.
The most comprehensive Email Deliverability and Marketing Glossary!
- Term: General Data Protection Regulation (GDPR)
- Term: Deliverability
- Term: Anti-Spam
- Term: Cookies
- Term: Canada's Anti-Spam Legislation (CASL)
- Term: California's Consumer Privacy Act (CCPA)
- Term: Email Service Provider (ESP)
- Term: SpamAssassin
- Term: Extended Simple Mail Transfer Protocol (ESMTP)
- Term: Simple Mail Transfer Protocol (SMTP)
- Term: Domain Name System (DNS)