Litmus: 6 Ways to Privacy-Proof Your Email Program

Litmus just issued another insightful article:

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law—General Data Protection Regulation (GDPR)—following in 2018. Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. and is likely to be a blueprint for other states to follow. 2021 was the year of Apple’s Mail Privacy Protection (MPP), and looming on the horizon is the death of third-party cookies from Google in 2023. With the rise of privacy measures, it’s important to not only stay informed but also to plan for the long-term health of your email program. While the upcoming changes are uncertain, something you can count on is that privacy measures will continue to increase—and it’s best to be prepared. Our recommendation? If you aren’t doing it now, you should…

Read more: 6 Ways to Privacy-Proof Your Email Program