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Litmus: 6 Email Newsletter Examples to Keep Prospects Engaged
Litmus just released a interesting story:
Newsletters—recurring roundups of news, tips, or product updates—are the most popular type of emails that marketers send. In fact, more than 80% of respondents from our 2021 State of Email survey use them in their email marketing programs. Email newsletters are a highly popular tactic used by B2B and B2C marketers across verticals, including news outlets, non-profits, agencies, independent thought leaders, and more. As popular as they are, they’re tough to do right. How do you create a newsletter that entices prospects to sign up—and keeps subscribers coming back for more? We’re sharing what makes a good newsletter, complete with six newsletter examples to help you get inspired, whether you’re looking to get started or looking to reimagine your current one. (And if you want a deeper dive, we break down all the key elements that make a good email newsletter in our new guide: Start and Grow Email Newsletters
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