Top Deliverability’s Blog
HubSpot: YouTube vs. TikTok: Which Is Better for Your Business in 2022?
- June 22, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just released a engaging story:
Short-form video is dominating the social media landscape — and many marketers want to get a piece of the action. But this leaves one important question: which video-sharing platform is worth your time, effort, and money — YouTube or TikTok? While YouTube is the more mature platform, it’s hard to ignore the buzz around TikTok. In order to make the right decision, it’s essential to understand their unique audiences, marketing opportunities, and algorithms. Let’s take a closer look at the key differences between YouTube and TikTok — and how to choose the right platform for your business. YouTube vs. TikTok: A Head-to-Head Comparison 1. Demographics. YouTube With a global user base of more than 2 billion people, it’s safe to assume that your target audience is on YouTube. Let’s take a closer look at its user base. YouTube holds sway with both men and women, almost in equal measure. Male
Continued here: YouTube vs. TikTok: Which Is Better for Your Business in 2022?
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