HubSpot: You Don’t Have to Be a Great Writer to Write a Great Blog

HubSpot just published another insightful article:

When I started HubSpot, I was a trained engineer with little writing experience. In the early days of the company, I could not create software. Instead, I spent a lot of time writing articles for our Marketing Blog. As an inexperienced writer, I was pleasantly surprised by how well it performed. Today, the blog has over 500,000 subscribers and over 10M new visitors each month. The success of the blog convinced me that I suppressed brilliant writing skills for the last 20 years! My excitement led me to send a Thank You note to my eighth-grade teacher, Tom Brown, who helped me learn to write. Emboldened with my newfound writing confidence, I wrote the Inbound Marketing Book with my co-founder Dharmesh Shah. When we submitted the final draft to a professional editor, I was confident she would send it back with minimal edits and high praise. Wrong. The document she…

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