Top Deliverability’s Blog
HubSpot: Why Your Nonprofit Should Invest in Search Engine Optimization
- July 8, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just released another brilliant post:
Every company needs a strong marketing strategy — even nonprofits. However, most nonprofits haven’t considered investing in search engine optimization (SEO), even though it can have one of the highest returns on investment. SEO, specifically for nonprofits, is the process of optimizing your website to increase organic visibility when people search for topics like education, fundraising opportunities, volunteer opportunities, or other aspects that promote your mission. Let’s dive into what SEO is, how it works, and SEO best practices for nonprofits. What is SEO? SEO, which stands for search engine optimization, is the process of driving users to your site from search engines organically. This means you aren’t paying for ads, using social media, or placing sponsored content to attract new users. The goal of SEO is to help your site rank as high as possible for target keywords and phrases relevant to your website and mission. For example, if
Read the original here: Why Your Nonprofit Should Invest in Search Engine Optimization
Leave a Reply Cancel reply
Email Service Providers Handbook
The most comprehensive “Handbook of Email Service Providers“!
SPAMASSASSIN RULES
All SpamAssassin rules in one place, EXPLAINED!
SMTP COMMANDS
& REPLY CODES
All SMTP/ESMTP commands and reply codes in one place, EXPLAINED!
Free DNS Tool
Check the DNS records of your domain with our free DNS tool.
Deliverability Glossary
The most comprehensive Email Deliverability and Marketing Glossary!