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HubSpot: Why You Still Need SMS Marketing & How to Get Started [+Data]
HubSpot just published a new interesting article:
The average person spends five to six hours on their phones, while the average smartphone user unlocks their device around 150 times. What the heck are we doing with our devices all day? Well, when we’re not endlessly scrolling the web or social media, we’re probably texting. In 2023, 15 million texts are sent per minute while nearly 70% of people open up a new text message within five minutes of receiving it. With endless stats like this in mind, businesses are presented numerous opportunities and touchpoints to engage their target market through SMS. What is SMS marketing? SMS, an acronym for “Short Message Service,” is a communication channel used to send and receive text messages on mobile devices. It allows users to send brief messages, typically 160 characters, to individuals or groups instantly. Text messaging has gained immense popularity due to its simplicity, convenience, and widespread availability across different
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