HubSpot: Why Twitter Fleets Were Discontinued [+Alternatives for Brands That Used It]

HubSpot just published a engaging blog:

The social media landscape is constantly changing with new features being introduced, and old features being retired constantly. Sometimes though, a new feature doesn’t quite do what the platform developers intended. Maybe it doesn’t work properly, or perhaps it just doesn’t have the outcome they were expecting. When that’s the case, it’s removed to make way for newer and better. This is exactly what happened with Twitter Fleets. That’s right, after just 10 short months, Twitter Fleets have been discontinued. The Short Life of Twitter Fleets When the production team over at Twitter designed Twitter Fleets, they were hoping to increase the number of new people joining Twitter. Fleets were highlighted at the top of the screen and were similar to Instagram Stories and Snapchat in that posts disappeared in 24-hours. Ilya Brown, VP of Consumer Product said in a Twitter blog post from July 14th that, “We built Fleets…

Continued here: Why Twitter Fleets Were Discontinued [+Alternatives for Brands That Used It]