HubSpot: Why P2P Marketing Is a Good Alternative to Influencer Marketing

HubSpot just shared a engaging article:

To understand what peer-to-peer (P2P) marketing is, let’s start with an example. Recently, I was looking for a new face moisturizer. Of course, I could’ve trusted the numerous influencers I follow on Instagram, all with strong opinions regarding the “best, most effective” options available. But I wasn’t convinced these influencers had my best interest in mind. Yes, most influencers’ (and micro-influencers) are successful because they promote valuable products. But they’re getting commission off those posts, too. So I handled my problem the old-fashioned way — I texted my friends and asked what products they use. This isn’t to say influencer marketing is ineffective. Quite the opposite: When done right, influencer marketing is a fantastic opportunity to expand your brand’s reach and increase sales. But depending on your team’s budget, influencer marketing could be limiting. Plus, influencer marketing inhibits your brand from reaching those consumers who still trust their peers above…

Continued here: Why P2P Marketing Is a Good Alternative to Influencer Marketing