HubSpot: Why Marketers Should Leverage Subject Matter Experts for Audience Growth

HubSpot just released a interesting blog:

No matter the format, message, or style of online content, everyone’s striving to reach the largest possible audience with the best possible content. Making that a reality requires companies to create something that answers an audience’s most pertinent questions, is presented in an engaging way, and maybe even offers some new ideas no one’s hit on before. As content marketers aim for these goals, one ingredient can distinguish popular content from something that barely gets noticed: the input of a subject matter expert (SME). Partnering with an SME can strengthen content’s credibility and value, in turn helping audience growth. In this post, we’ll review what a subject matter expert is, how to become one, and why your company should leverage SMEs in your content marketing strategy. Businesses might leverage an SME to integrate new software, fix technical issues, design their website, extract and format data, and provide insight. Additionally, a…

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