HubSpot: Which Social Media Channels See the Most ROI? [New Data + Expert Tips]

HubSpot just posted a new brilliant blog:

As any marketer knows, social media is an undeniably powerful tool to reach new audiences and connect with existing customers. However, while it’s important to meet your audience where they are, it’s equally critical to know which social media channels offer the best ROI for your business. Here, we’ll explore which channels provided marketers with the highest ROI in 2023. Plus, hear from experts at Talkwalker, Socialinsider, Casted, Brandfolder, LiveChat, Sprout Social, MarketingLabs, Rakuten Advertising, and HubSpot to learn how to leverage those channels to increase engagement and drive sales. Let’s dive in. Table of Contents What is social media ROI? Which social media channels have the best ROI? Which social media tactics or strategies have the best ROI? What is social media ROI? ROI stands for return on investment. When applied in the context of social media, it’s the return on investment from your social media activities and expenses.

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