Top Deliverability’s Blog
HubSpot: What’s a Competitive Analysis & How Do You Conduct One?
HubSpot just issued another engaging post:
When was the last time you ran a competitive analysis for your brand? And most importantly, do you know how to do one efficiently? If you’re not sure, or if the last “analysis” you ran was a quick perusal of a competitor’s website and social media presence, you’re likely missing out on important intelligence that could help your brand grow. In this detailed guide, you’ll learn how to conduct a competitive analysis that will give your business a competitive advantage in the market. A competitive analysis can help you learn the ins and outs of how your competition works, and identify potential opportunities where you can out-perform them. It also enables you to stay atop of industry trends and ensure your product is consistently meeting — and exceeding — industry standards. Let’s dive into a few more benefits of conducting competitive analyses: Helps you identify your product’s unique value proposition…
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