HubSpot: What Marketing Leaders Are Investing in This Year

HubSpot just released a new brilliant write-up:

In an ideal world, marketers would have limitless budgets to invest in experimental initiatives and new programs. After all, the customer acquisition and retention landscape are evolving faster than ever. The challenge, however, is that marketing budgets are often limited around what’s proven to work — which tends to look different from company to company. That’s why it’s so important to have access to industry data. By knowing where we stand against our peers and competitors, we’re better positioned to uncover areas of opportunity. This is especially important considering that 48% of marketers expect their marketing budget to increase in 2022. In this post, we’ll discuss data-backed areas that marketers are focusing their investments in 2022. What Marketing Leaders Are Investing in This Year Protecting consumer privacy. Consumers are increasingly concerned about their digital privacy and protecting their information. Given this, Think With Google says that marketers will need to…

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