HubSpot: What Makes an Ad Memorable? [New Data]

HubSpot just posted a new brilliant post:

Think about the last commercial you remember. What about it made it memorable? That’s the answer every advertiser wants to know. I tend to remember ads that are funny and/or relatable, but is it the same for most consumers? Let’s see what recent data suggests about memorable ads and discuss some tips for your next campaign. Why Consumers Remember Ads We surveyed 281 U.S. consumers and asked them to think back to a recent ad they saw and what made it memorable. Respondents could only select a single answer. Here are the results. Our research found that funny commercials were the number one reason why respondents recalled ads. The second highest response was the value respondents ascribed to the information presented in the commercial. The remaining options each made up less than 8% of the answers. Some remembered the ad because the product featured seemed valuable (7%), the ad told…

More here: What Makes an Ad Memorable? [New Data]