HubSpot: What Is CPM and Why Your Marketing Team Should Care

HubSpot just issued a new insightful write-up:

As an advertiser and marketer, it’s important to understand the impact of your campaigns and content on your target audience. It’s also important to know how much money you need to invest to ensure those campaigns and content are actually seen by your audience. You may have heard of CPM before — it’s a formula and metric that tells you exactly that. In this article, we’ll review what CPM is, how to calculate it, and tips on how you can get the best CPM. CPM Meaning CPM in marketing is cost per thousand, also known as cost per thousand impressions or cost per mile. It’s a formula that calculates the total ad spend per 1,000 impressions on a web page. How does CPM work? CPM is often used in advertising, marketing campaigns, social media, and digital marketing. It tells you the total ad spend for every 1,000 impressions. An impression…

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