Top Deliverability’s Blog
HubSpot: What Is Brand Perception? How to Measure It and 4 Examples
- February 21, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just posted another insightful story:
If you take a second to think about your shopping habits, you’ll probably realize that a majority of the products you buy are influenced by brand perception. You’re not the only one — 77% of B2C consumers make purchasing decisions based solely on the brand name. Brand perception, or the thoughts and feelings associated with a company, impacts why people wear a certain brand of clothing or pick one pasta sauce over another at the grocery store. Once consumers adopt an attitude about a brand, it’s tough to change. That’s why brands work hard to create positive associations in people’s minds, rather than negative or neutral perceptions. When you know how people perceive your brand, it’s easier to shape its reputation, help consumers understand what sets it apart, and develop brand equity. You do this by measuring brand perception and tracking customer sentiment over time. But before diving into the…
Read more: What Is Brand Perception? How to Measure It and 4 Examples
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