Top Deliverability’s Blog
HubSpot: What Is an Ad Network and How Does It Work? [+9 Networks to Try]
HubSpot just published a engaging write-up:
To state the obvious, researching, finding, and buying digital ad space is a time-consuming process. In fact, an article by the Wall Street Journal compares it to “pulling out weeds online.” But what if there was a middleman who could connect advertisers to websites that are seeking advertisers (and vice-versa)? Enter the ad network. Let’s learn more about ad networks, how they work, and the best networks for digital marketers. The chief function of ad networks is to collect unsold ad inventory from online publishers and match them with advertisers looking for ad spots. This makes it seamless for both sides to interact and, ultimately, come to a deal. The benefit of using an ad network depends on which side you fall. For publishers, it helps to secure buyers for unsold ad space, although the revenue is typically less than what they could earn from direct sales. For advertisers, it…
Read more here: What Is an Ad Network and How Does It Work? [+9 Networks to Try]
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