HubSpot: What is AdTech [+Types Worth Investing In]

HubSpot just published a brilliant blog:

Emerging technologies always encourage scrutiny and critical analysis, and ad tech is no different. This discipline has been around for a few years, but it’s only recently caught the attention of savvy ad tech agencies. In the era of big data, they’ve recognized having ad tech company relationships makes them more powerful and attractive to clients. The age of social media has forced agencies to investigate innovative ways to interact with relevant users, rather than relying on typical broadcast or digital media buys. And the advantages for agencies investing in ad tech are plentiful. Global advertising is forecast to recover to 10.4% growth, reflecting a total spend of $634 billion But there’s still one issue: many young ad agencies are still trying to figure out what exactly ad tech is — and how they can best use it to their advantage. If you’ve ever scratched your head at the terms…

Continued here: What is AdTech [+Types Worth Investing In]