HubSpot: What Is a White Paper? [FAQs]

HubSpot just released a brilliant blogpost:

The definition of a whitepaper varies heavily from industry to industry, which can be a little confusing for marketers looking to create one for their business. The old-school definition comes from politics, where it means a legislative document explaining and supporting a particular political solution. In tech, a whitepaper usually describes a theory behind a new piece of technology. Even a business whitepaper can serve a variety of uses and audiences — some more product-focused than others. And although it is put together like an ebook, the two are written quite differently. We’re here to arm you with the best definition of a whitepaper in the context of business and what to do (and not do) as you create one. This article covers:  What is a whitepaper? How to write a whitepaper Whitepaper examples What Is a Whitepaper? A whitepaper is a persuasive, authoritative, in-depth report on a specific topic

Read more here: What Is a White Paper? [FAQs]