HubSpot: What Is a Direct Response Ad?

HubSpot just posted a brilliant blog:

What led you to make your most recent purchase? Were you wishing for something for a while and decided to just go for it? Were you casually browsing a store and saw something you liked? Or were you browsing and an advertisement from a business convinced you that you need to buy it right then and there? If it was the latter, the business used a form of outbound marketing to convince you to take an immediate action after seeing one of their marketing materials. It can be a very effective strategy, especially if done correctly.   In this post, learn how businesses can use direct response marketing to drive conversions, best practices for creating these types of campaigns, and examples from real companies to use as inspiration. What is direct response marketing? Direct response marketing, sometimes called push marketing, is when you present your target audience with an offer in…

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