HubSpot: What is a CRO Test? [+ the 5 Steps to Perform Them Yourself]

HubSpot just released another brilliant blog:

Looking for a way to supercharge your marketing campaigns and boost conversions? Well, then it’s time to start running a conversion rate optimization test. It’s an incredibly powerful toolset that can help marketers unlock valuable insights from user behavior – and significantly optimize their campaigns in the process. In this blog post, we’ll explain what a CRO test is and the steps to run them for maximum impact. CRO tests involve adding, re-arranging, and redesigning elements on your website. They can focus on optimizing the copy, design, or placement of your CTAs, or the length of your headlines, among other elements. When done right, a CRO test will help you identify where to make improvements and maximize the return on your investment. At worst, this test will serve as a gut check to ensure your current path is optimized and at the best, it will unlock new opportunities. How to

Read more here: What is a CRO Test? [+ the 5 Steps to Perform Them Yourself]