HubSpot: What is a Brand Personality, According to Marketers Who’ve Developed Them

HubSpot just issued another interesting write-up:

If  I could go out to dinner with any brand, I think I’d have to choose Trader Joe’s. Now, I know that may sound weird, but stay with me. Nike, as you know, would be too energetic, which would embarrass me — let’s play it cool here, okay, Nike? Apple, on the other hand, would be both sophisticated and a little pretentious, which would make me nervous. And Timberland is just too outdoorsy and gritty. We wouldn’t have much in common. By comparison, Trader Joe’s is unique, earthy, and a little playful. We could discuss its fantastic seasonal selections, like its Pumpkin Alfredo Sauce or Butternut Mac & Cheese Bites, and I would thank TJ (because we’re at the nickname level by now) for its generous cheese prices. While we all know I can’t actually go out to dinner with Trader Joe’s (or any brand, for that matter), I’m willing…

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