HubSpot: What is a Brand Champion? How to Leverage Them for Your Business

HubSpot just published another brilliant write-up:

There’s nothing better than having people cheering for you on the sidelines and advocating for you in the rooms you’re not in, especially as a business owner. That’s where a brand champion comes in as someone who promotes your business to others and helps organically grow your loyalty base. Let’s dive into why you need brand champions, how to get them, and how to incorporate them into your marketing strategy. Table of Contents What is a brand champion? The Benefits of Brand Champions Common Types of Brand Champions What You Need Before Creating Brand Champions Brand champions can be business owners, brand ambassadors, chief brand officers, employees, and customers. Any one who advocates for your company can be a brand champion. The Benefits of Brand Champions Brand champions do wonders for your public image. They sing the praises of your brand in a way that doesn’t feel like an advertisement.

More here: What is a Brand Champion? How to Leverage Them for Your Business