HubSpot: What Are Remarketing Lists for Search Ads (RLSA)?

HubSpot just issued a insightful write-up:

Have you ever visited a website, looked at a product, left the site, but then seen an ad for that exact same product you were looking for on Google? I come across ads like this multiple times per week. The reason we see these ads is because we’re placed on remarketing lists — we’ve shown interest in a product and a business wants to remind us that it’s still available for purchase if we’re interested. As a business, using remarketing lists helps you make contact with pre-qualified prospects in an attempt to drive a conversion. In this post, we’ll explain how, as a business, you can leverage remarketing lists for search ads to draw in interested site visitors for conversion, and best-practices for using these lists. RLSA Audiences RLSA audiences are created by adding a snippet of code (called a tag) to your website that automatically adds your audiences to specific…

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