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HubSpot: Web Forms: The Ultimate Guide
HubSpot just released a new interesting blog:
Are you one of the 266 million people who shopped online in the U.S. last year? If yes, there’s a good chance you’re familiar with web forms. Not only do you use web forms to receive information, goods, and services from online stores, but they’re also crucial for the businesses that create them and embed them on their sites. Marketers use web forms for a number of reasons — to complete an order, keep track of a customer’s personal information, or collect lead information. And web forms can have a powerful impact on a business. 28% of marketers say the right form fields help improve lead scoring, which means more qualified leads. According to Venture Harbor, a well-designed multi-step form converted 53% of site visitors to leads. Web forms also help businesses increase conversions by taking potential customers through the lead flow process. This happens when a person visits your
Read more from the original source: Web Forms: The Ultimate Guide
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