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HubSpot: TikTok Ads Guide: How They Work + Cost and Review Process [+ Examples]
HubSpot just shared a new engaging write-up:
In 2018, Musical.ly, music sharing app, was purchased by Chinese tech firm Bytedance and merged with the firm’s new app, TikTok. It started out as a video-sharing social network where users shared short clips of themselves lip-synching and dancing to trending music. It has since expanded to house more diverse videos and become a creative outlet for brands. After the merger, TikTok’s active user base grew by almost 800%. Today, the platform has over 1 billion monthly users and brands are using TikTok ads to reach them. In this article, we’ll cover everything you need to know about TikTok’s advertising platform and discuss if it’s worth leveraging. Types of TikTok Ads How do Tiktok ads work? How to Set Up Your TikTok Account TikTok Ad Review Process TikTok Ad Examples TikTok Advertising Cost Should you leverage TikTok for Business? TikTok For Business Pros and Cons The platform’s stated goal is…
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