HubSpot: These 20 A/B Testing Variables Measure Successful Marketing Campaigns

HubSpot just released a new interesting blogpost:

Contrary to widespread practice, marketing analytics expands beyond email marketing and can be applied to practically every other inbound marketing tactic — social media, blogging, landing pages, lead generation, and lead nurturing. The possibilities for testing your marketing campaigns are virtually endless. While we believe marketers should constantly be testing their marketing efforts, the first step is identifying the different marketing variables you can test. And because so many of these variables are applicable across channels, you’ll likely never run out of tests to run or experiments to try. The following testing variables can reveal valuable opportunities to optimize and improve the performance of your marketing initiatives. 20 Marketing Variables to A/B Test 1. Layout Test the layout within individual content items like blog posts, email marketing messages, lead nurturing emails, and website pages like landing pages, your main website homepage, your blog homepage, etc. Move elements of your pages…

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