Top Deliverability’s Blog
HubSpot: These 20 A/B Testing Variables Measure Successful Marketing Campaigns
- December 28, 2021
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News

HubSpot just released a new interesting blogpost:
Contrary to widespread practice, marketing analytics expands beyond email marketing and can be applied to practically every other inbound marketing tactic — social media, blogging, landing pages, lead generation, and lead nurturing. The possibilities for testing your marketing campaigns are virtually endless. While we believe marketers should constantly be testing their marketing efforts, the first step is identifying the different marketing variables you can test. And because so many of these variables are applicable across channels, you’ll likely never run out of tests to run or experiments to try. The following testing variables can reveal valuable opportunities to optimize and improve the performance of your marketing initiatives. 20 Marketing Variables to A/B Test 1. Layout Test the layout within individual content items like blog posts, email marketing messages, lead nurturing emails, and website pages like landing pages, your main website homepage, your blog homepage, etc. Move elements of your pages…
Read the original here: These 20 A/B Testing Variables Measure Successful Marketing Campaigns
Leave a Reply Cancel reply
Email Service Providers Handbook
The most comprehensive “Handbook of Email Service Providers“!
SPAMASSASSIN RULES
All SpamAssassin rules in one place, EXPLAINED!
SMTP COMMANDS
& REPLY CODES
All SMTP/ESMTP commands and reply codes in one place, EXPLAINED!
Free DNS Tool
Check the DNS records of your domain with our free DNS tool.
Deliverability Glossary
The most comprehensive Email Deliverability and Marketing Glossary!