HubSpot: The Ultimate Guide to Marketing Campaigns

HubSpot just published another brilliant write-up:

From P&G’s “Thank You, Mom” to American Express’s “Small Business Saturday” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us long after an impression or purchase. Why is that? Well, campaigns make companies memorable. They promote a focused effort that guides consumers towards a desired action. They also give brands identity, personality, and emotion. Marketing campaigns can do the same for your business. That’s why we’ve compiled this guide — to provide a clear, concise approach to your next campaign. Keep reading to get started or use the links below to jump ahead. Marketing campaigns don’t include all marketing efforts for a brand. In fact, the word “campaign” is defined as “a connected series of operations designed to bring about a particular result.” That’s why politicians campaign for a specific election and militaries campaign for a specific battle. Great marketing campaignsfollow…

More here: The Ultimate Guide to Marketing Campaigns