HubSpot: The Ultimate Guide to Database Marketing

HubSpot just published a engaging post:

No matter what your service or product is, you need to get in front of potential customers in order to make the sale. Many businesses put their faith in social media. While social media platforms are an amazing way to get in front of people, they have two major drawbacks. First, you may have tens of thousands of followers on your platform of choice. However, thanks to algorithms that few (if any) humans understand, you only reach a small percentage of those followers with any given post. Second, what happens if that platform ever goes away? Don’t think for a minute that you’ll receive a neat list of contacts. If a platform ever shuts down, your audience will evaporate in seconds. Fortunately, knowing this is half the battle. Now that you understand that you don’t “own” your contacts through social media, it’s time to look at how to safeguard your…

Read more: The Ultimate Guide to Database Marketing