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HubSpot: The Top Shopping Trends of 2022 & Beyond [State of Consumer Trends Data]
- July 25, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just posted a insightful blogpost:
Shopping habits have drastically changed over the past few years. For instance, while most of us previously browsed retail stores on a Saturday to find great deals, we now turn to Instagram to find discounts offered by influencers. And rather than watching TV ads to find out about new products, nowadays, most of us stumble across ads in between YouTube videos. Here, we’ll explore the shopping trends of 2022 to ensure you’re able to meet customers where and when they’d prefer to shop. Plus, we’ll uncover the shopping differences between generations. Let’s dive in. The Top Shopping Trends of 2022 1. Influencer recommendations matter more than recommendations from friends and family. Influencer marketing has proven an incredibly effective strategy for brands over the past few years — in fact, as of 2021, almost 60% of marketers said influencer marketing was the most effective marketing trend, ahead of SEO, experiential marketing
Read the original here: The Top Shopping Trends of 2022 & Beyond [State of Consumer Trends Data]
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