HubSpot: The Top 5 B2C Marketing Trends of 2022 [New Data]

HubSpot just posted a new engaging write-up:

In 2022, 51% of B2C marketers plan to increase their marketing budget. The question is where is that budget going? Will marketers reinvest in the same strategies or try new trends? From influencer marketing to virtual events, there are so many efforts brands can focus on. Let’s see what our latest research says about what worked well for marketers this year and where they plan to invest in 2022. To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies. Here’s what we found. 1. Short-form video will be a priority. Short-form video took off in early 2020 and shows no signs of slowing down. Back then, TikTok was the number one place to go for short-form content. Today, Instagram Reels and YouTube Shorts are also competing for users’ attention. This is good news for brands, as the short-form…

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