HubSpot: The Straightforward Guide to the Google Display Network

HubSpot just shared another insightful write-up:

Millions of dollars are poured into the Google Display Network (GDN) every day. But why? Google offers endless options for marketers to promote their products, so how is this network different? Frankly — because it works. When industry competitors’ congest search engines, the GDN can be a great alternative. Here, we’ll explore why you should use Google Display Network (GDN), how GDN differs from search ads, and how you can target your GDN ads to reach the right people in the right places. What is Google Display Network? The Google Display Network is a collection of over 200 million sites, apps, and videos where your Google ads can appear. As this network reaches 90% of global internet users, joining will greatly increase the number of eyes on your ads. Why use the Google Display Network? The value for GDN boils right down to reach and affordability. Prospecting, brand awareness, and…

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