HubSpot: The Simplest Answer to, “What Is Product Marketing?”

HubSpot just published another engaging write-up:

Pop quiz: If you had to define product marketing right now, what would you say? A lot of folks have difficulty answering this question, but it’s not your fault. Although product marketing is a prominent department across both B2B and B2C companies, it’s pretty hard to find a good definition of it anywhere — even on Google. What makes it especially difficult is that it’s one of the few job functions that touches product, marketing, and sales. It all comes down to knowing the target customer and testing to find ways to learn more about them and how best to interact with them. Product marketing doesn’t stop once the product has gone to market (if it did, well, product marketers at a one-product company wouldn’t have much to do after the product’s launch). The process of marketing a product as the final step is to ensure the right people are…

Read the original here: The Simplest Answer to, “What Is Product Marketing?”