HubSpot: The Best Ways to Get Visibility from Your CMO and Other Marketing Execs Who Can Move You Forward [Data]

HubSpot just published a engaging blog:

Marketers in large organizations often deliver great work that falls through the cracks. Between juggling market research, campaign ideation, and collaborative projects, it can be challenging to take a step back and reflect on just how much work you’ve done — much less on communicating those accomplishments to marketing executives. But that doesn’t mean that you should let your efforts fall silent. You can communicate your impact to the marketing team in more ways than one. In this post, we’ll discuss the different ways to gain visibility from your CMO in various marketing roles and provide you with key practices to ensure you’re on their radar. How to Gain Marketing Executive Attention Gaining Visibility as a Marketing Manager When deciding which marketing KPIs to focus on — whether you’re a marketing leader or individual contributor looking for buy-in — you’ll want to consider which metrics will directly connect to your

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