HubSpot: The Best Social Media Platforms for Video Content in 2022

HubSpot just released a new engaging blog:

As of June 2021, TikTok users on Android devices now spend more time each month watching content than YouTube users (also on Android devices). In UK countries, the difference is even more drastic than in the U.S. as TikTok users continue to watch more video content than on YouTube. Additionally, HubSpot’s 2021 State of Marketing Report reveals that video is the top content marketing strategy used by brands while social media is ranked as the top marketing channel. With data like that — and all the growing social media video platforms out there — it’s become obvious that social media marketing and video content go hand in hand. While creating great social media videos for your company can be an incredibly effective marketing tactic, each social media content strategy shouldn’t be a one-size-fits-all approach. To ensure that your videos are seen and spread quality brand awareness, you’ll need to ensure…

More here: The Best Social Media Platforms for Video Content in 2022