Top Deliverability’s Blog
HubSpot: The Beginner’s Guide to Brand Pillars
- March 22, 2023
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just released another interesting article:
Marketing and branding have been around for centuries. But brand pillars are a newer idea. Since the dawn of the digital age, companies have marketed their brands with the goal of giving their company a personality and identity. But as the practice of branding has evolved, so have audience expectations. Businesses today need more than a catchy tagline to support customer needs. Companies aren’t just selling products anymore — they create brands that need to talk about their impact on society. In this post, we’ll discuss how to create brand pillars that can help you define your brand’s purpose, values, and identity for continued growth. Keep reading or jump ahead to learn: What are brand pillars? Why are brand pillars important? What are the five brand pillars? How to Determine Your Brand Pillars Brand Pillar Examples For example, brand pillars can be core values, important strengths, or aspects of a
Read the original here: The Beginner’s Guide to Brand Pillars
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