HubSpot: The 15 Best Autoresponder Software in 2022 (Plus Free Autoresponders)

HubSpot just issued a insightful article:

Nowadays, email marketing is an integral component of any marketing strategy. In fact, 59% of marketers say email is their biggest source of ROI. When it comes to email marketing, the autoresponder sequence is a commonly used but often under-appreciated part of the process. Autoresponders are a way to dip your toes into email automation. They’re typically the simplest form of marketing automation to execute when setting up your campaigns — but, when done well, they can be incredibly powerful for bringing in additional customers and revenue. Here, we’ll cover what autoresponders are, and which autoresponder software solutions you might consider implementing for your own business. What is an autoresponder? An autoresponder is a time-based email or message that you send out automatically after a visitor signs up for your email list. Depending on your autoresponder tool’s capabilities, you can further segment your autoresponder emails based on other contact properties

More here: The 15 Best Autoresponder Software in 2022 (Plus Free Autoresponders)