HubSpot: The 13 Worst Digital Marketing Mistakes to Avoid & How to Fix Them

HubSpot just issued another engaging post:

We are currently living in the age of the internet, and that means your business must cater to it. Promoting your business, your brand, and your product or service can all benefit from digital marketing. There is an audience to be reached online and a reputation to build from your presence. There is, however, a right and a wrong way to do digital marketing. Check out these common mistakes to make sure you are doing it effectively. 1. Not Having a Blog Remember that you are not only trying to market your site as a business, you are also trying to market yourself as a trusted industry leader. Publishing blog content that is valuable, informed, and accessible will establish you as a voice to be trusted. Additionally, each blog post is another indexed page for your site, and more indexed pages lead to your site showing up more in Google…

Continued here: The 13 Worst Digital Marketing Mistakes to Avoid & How to Fix Them