HubSpot: The 12 Best Social Media Analytics Tools for Marketers in 2023

HubSpot just posted another engaging write-up:

These days, businesses across every industry are investing in social media marketing. But no matter how great your social media content is or how many people follow your accounts, you won’t be able to grow your audience, reach, and presence if you don’t understand the data behind it all. In-depth knowledge about the status and success of your social media marketing will offer actionable insight into things like which strategies should remain in place and what you should change or experiment with in order to grow. Social media analytics tools are able to help you with just that. In this post, we cover the following: What is social media analytics? Why use social media analytics? How to track social media analytics Best social media analytics tools Social Media Analytics In this blog post, we’ll review the importance of social media analytics and some great options to help you measure your

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