HubSpot: Social Media Demographics for Marketers in 2022

HubSpot just posted another insightful blogpost:

I get it, fellow marketers —sometimes, you just need the numbers. The new year means a lot of things: new life changes, new opportunities, chances to change lives, and, for marketers, new campaigns to plan. The juggernaut known as social media only gets bigger with every new year, and because of that, demographics shift with it. And, ultimately, keeping on top of important numbers before your social media campaigns can help you with ROI in the long run. Here, we’ve compiled the state of social media demographics, optimized with the most important data you need to know about your audience and shaping your personas for 2022. General Social Media Demographics Roughly 82% of Americans between 18 and 49 years old use at least one social media site. (Pew Research Center) The top way marketers find their audience on social media is by researching relevant online communities, such as Facebook Groups…

Read more here: Social Media Demographics for Marketers in 2022